Apple commercial Essay Example | Topics and Well Written Essays - 1000 words

Apple commercial - Essay Example Many people believe that this ad did succeed in causing enough damages to Microsoft and also to cement the supremacy of Apple over Microsoft. The competition between Apple and Microsoft was often labeled as the competition between charismatic leaders of these companies; Steve Jobs vs. Bill Gates. So, the advertisement, "Im a Mac, Im a PC" was also accepted by the public as a comparison between the abilities of Steve and Gates. It should be noted that in 80’s and 90’s Microsoft caused enough damages to Apple’s growth prospects because of the introduction of their Window based operating system. In fact Apple was on the verge of total destruction during this period. However, the capabilities of Steve helped Apple to think differently and also to regain their lost supremacy in the market. Steven introduced many innovative products such as iMac, iPhone, iPod, iPad etc during the beginning of 2000 with the help of some thought provoking ads. "Im a Mac, Im a PC", was one such ad formulated for Apple computers or iMac. The commercial "Im a Mac, Im a PC", was directed by Phil Morrison. Justin Long and John Hodgman were acted as a Mac and a PC, respectively in this commercial. In the beginning of these ads, Long introduces himself as a Mac and Hodgman introduces himself as a PC. Then each of them started to say something about their capabilities. It should be noted that in all these ads, Long dressed casually with jeans and t-shirts whereas Hodgman dressed formally with pants, coats, ties etc. Apple wanted to spread the message that Microsoft is not as cool as Apple. In other words PC is designed for high level executives whereas Mac is designed for ordinary people ("Im a Mac, Im a PC"). The actor who represents PC in this ad appears to be fatty than the actor who represent Mac. Apple deliberately did so in order to spread the message that Mac is stronger than PC. It should

Information Systems management Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Information Systems management - Research Paper Example expenditure from 10 to 6 billion dollars and development time from 6 to 4 years (Tang &Zimmerman, 2009).Supply chain integration is basically the â€Å"approach of technically linking supply chain of vendors and customers† so as to make sure the â€Å"process is streamlined and to increase efficiency and accuracy.†(Pearlson & Saunders, 2010, p.152).However the final outcome was a complete opposite. As things stand now, apart from the project being in over budget of billions of dollars, it is also behind schedule by 3 years (Steve, 2013). Boeing’s Chief of Commercial Airplanes, Jim Albaugh, explains that they have spent so much more money than anticipated trying to recover than they ever would have used had they tried keeping major technologies nearer home (Steve, 2013). The main problem facing Boeing is shortfall in supplier oversight due to enthusiastic embrace of Integrated Supplier Information System, which allows suppliers to log in a portal, provided by Boeing, and thus need not necessarily meet with Boeing’s main team in US (Steve, 2013). Boeing further, rather than planning for face-to-face basis of communication, or on-site communication relied so much on their information systems with a web-based communications instrument known as Exostar that required suppliers to feed the latest information regarding their work progress (Steve, 2013). This IT equipment was to offer improved control, supply chain visibility as well as integration of important business processes, thus reducing development cost and time (Steve, 2013).Thus, instead of face-to-face kind of communication, the information technology tool was supposed to, in real time, flag problems. Not surprisingly, this technology miserably failed. As a result of this â€Å"remote con trol† outsourcing business, Boeing 787 encountered several Information systems problems that included electrical system faults in addition to battery issues that resulted to the Dreamliner’s grounding (Dominic, 2013). This